I like this primer.

This is the last time I hope to have to see this color of pink again on a wall. 

I've tried just about every other brand of primer on the market.  This one is a good one.  I really could have gotten away with just one coat, which is a miracle considering how deep (and bright) the hot-pink color was.  I didn't use up the whole gallon, so I am double coating it for kicks. 

The room already looks so bright and shiny.